Tampa Mitsubishi

NORTH AMERICAN VERSION COMING WINTER 2011

The Mitsubishi "i" is more than an electric vehicle. And it's more than the sum of four decades of dedicated EV engineering. The Mitsubishi "i" is a celebration of the innovative spirit. It's proof that with the right technology, eco-friendly driving is not just feasible and affordable?it's fun.

Featuring world-class performance, zero emissions, an expected range of 85 miles*, comfortable seating for four and an expressive, endearing style that says green in all of its five colors, the Mitsubishi "i" will be arriving in the United States in Fall, 2011. We invite you to explore its many advantages.

*Actual range will vary depending on driving/charging habits, speed, conditions, weather, temperature and battery age.

The all-electric technology behind the Mitsubishi "i" is the culmination of nearly four decades of research and development at Mitsubishi. It all began with our first electric vehicle - the Minica EV - which we built back in 1971. Our innovation was immediately put to the test in Japan, as we provided power companies and the government with over 150 Minica EVs that cleanly and quietly got the job done.

The years progressed, and we developed more electric models, continually refining battery and engine technologies in a relentless drive toward greater efficiency. One of the key transitions occurred in the mid-90s with the move from lead batteries to a higher-performance, longer-lasting lithium-ion battery pack. This leap, along with other breakthroughs along the way, made the current power source of the Mitsubishi "i" (and its expected 85 mile* range) possible.

*Actual range will vary depending on driving/charging habits, speed, conditions, weather, temperature and battery age.



The EV of Today-and Tomorrow


The Mitsubishi "i" you see today is the result of multiple innovations in all-electric technology. And, of course, our vast engineering experience in gasoline-powered vehicles came in handy, too. In fact, the design of the Mitsubishi "i" is based on the platform of Mitsubishi's award-winning gas-powered i minicar that went on sale in Japan in late 2005. The i minicar offered a unique "rear mid-ship" configuration that placed the engine just ahead of the rear axle, providing greater interior space and excellent stability. It's a perfect configuration for an all-electric car designed to seat four.

One year after the launch of the i minicar, Mitsubishi's MiEV project was formally announced. We began testing prototype versions of the Mitsubishi "i" as early as 2007, in a collaborative effort with various Japanese utility companies.

The production version hit the streets of Japan in the summer of 2009. Since that time, more than 5,000 have been sold, a figure that inspired infrastructure change to accommodate this irrepressible technology. There are now several quickcharging stations in place in Japan which provide fast, convenient charging and expand the utility of all electric vehicles owned by eco-conscious corporations and individuals alike.

Here in the United States, prototype versions of the Mitsubishi "i" first appeared in March 2008 at the New York Auto Show. Soon after, cars were in the hands of major utility companies to begin in-market testing. At the 2009 Los Angeles Auto Show, we announced that a new version of the Mitsubishi "i" would come to the U.S. market in the fall of 2011. This new North American version was unveiled at the Los Angeles Auto Show in November 2010. You'll be able to drive one in late 2011.


YOUR WORLD. WELL WITHIN RANGE.

At the eco-friendly heart of the Mitsubishi "i" are an efficient, ultra-quiet permanent magnet synchronous motor and a revolutionary lithium-ion battery pack. Working in concert, they deliver a winning combination of unexpected, fun-to-drive power and viable, economic transportation. The result? An impressive range targeted at 85 miles* at launch.

Why is that such a big deal? Simply put, it's all most people (and some corporate fleets) really need for city driving. A day in the car typically means an office commute, a trip to the dry cleaners and maybe a stop at the bank?all under 85 miles, no doubt. So the Mitsubishi "i" is the ultimate city car. Better yet, without even a hint of exhaust, it actually improves your city as it goes.

*Actual range will vary depending on driving/charging habits, speed, conditions, weather, temperature and battery age.


The sophisticated battery pack in the Mitsubishi "i" is designed to make charging easier than ever, both at-home and at charging stations on the go.

    * The Mitsubishi "i" plugs into a standard 110V outlet or a 220V EVSE for convenient at-home charging.
    * At home, a full charge can be reached in 13 hours (110V); 6 hours at 220V.
    * The onboard charger automatically adapts between 110V and 220V charging sources.
    * A fast-charge connector achieves 80% capacity in just 30 minutes.
    * EVSE (Electric Vehicle Supply Equipment) technology lets the Mitsubishi "i" communicate with the charging source to assure a safe, proper charge level.



The endearing wind-swept design and powerful lithium-ion battery pack of the Mitsubishi "i" combine to extend driving range, but the ultimate factor in getting more miles is the person in the driver's seat. By adapting your driving style to road conditions, you can consistently enjoy higher mileage results per charge.

PROTECTING MORE THAN THE ENVIRONMENT

Like all of our vehicles, the Mitsubishi "i" is equipped with some of the world's most advanced safety features. With force-absorbing crumple zones, Mitsubishi's RISE technology and other advances, this EV is engineered to meet all of the Federal Motor Vehicle Safety Standards (FMVSS).

The engine in the Mitsubishi "i" is located ahead of the rear axle, a configuration that created two distinct advantages. Excellent stability on a long wheel base is one. The other is ample leg room. The Mitsubishi "i" may be compact from the wind's perspective, but it's surprisingly spacious on the inside.



ADVANCES TO CELEBRATE. REASONS TO OWN.

Zero on-road carbon emissions is just one of this EV's many benefits. Beyond gas-free, guilt-free driving, the Mitsubishi "i" offers a fun driving experience, a unique pride of ownership and a host of financial advantages. Here's a quick look at some of those eco-friendly perks.

BIG-PICTURE INCENTIVES
The times are rapidly changing and many new drivers are transitioning from gas to electric. The government is offering substantial incentives to encourage this move.

    * An EV car purchase qualifies owners for a federal $7,500* tax credit
    * Several states offer additional rebates and tax incentives
    * There are infrastructure incentives for cities to install charging stations
    * Many municipalities offer parking and HOV access perks

*Subject to rules and availability. Taxpayer must incur federal tax liability to receive full benefit. Consult your tax professional.


LONG AND SHORT TERM SAVINGS
While the discussion on gas vs. electricity usually centers on the environment, a secondary significant benefit is the range of savings generated for the i-MiEV's owner.

    * Compare fuel costs: $3.05/gallon vs. 24¢/kilowatt
    * Easy at-home charging
    * Low maintenance costs (no oil, air and gas filters to change)
    * An electric drivetrain has fewer moving parts than a gasoline engine, so there's less to worry about

A SNAP TO OPERATE, NAVIGATE
The Mitsubishi "i" calls out to the future of automobiles while exceeding the driving expectations of green enthusiasts, everyday commuters and corporate fleet managers, alike. While there's plenty new to marvel at, there's little new to learn.

    * Easy to start and drive
    * Regenerative brakes automatically convert braking energy into electricity
    * Excellent turning radius
    * Impressive maneuverability
    * Quiet driving
    * Versatile four-door design with hatchback offers room for four plus ample trunk space

DESIGNED FOR PERFORMANCE
This compact, yet roomy, 4-passenger vehicle performs to impress, with quicker, smoother standing-start acceleration than the successful Japanese market gas-turbocharged "i" minicar on which it is based.

    * Advanced lithium-ion battery system and electric engine
    * Onboard charging system with three charging options
    * Unique rear mid-ship architecture offers safety and performance without sacrificing interior space

A CLEAR COMMITMENT
With the pure electric Mitsubishi "i", Mitsubishi accelerates its drive toward greater environmental responsibility and reinforces its Drive@earth global sustainability initiative. This EV makes it easy to show your true colors, too. Whether you're running errands or commanding an entire fleet of electric vehicles, the distinctive styling of the Mitsubishi "i" makes your position on the environment crystal clear.


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